Home Online Advertising Update: Aol Buying Dotomi – UPDATED! Still Only Rumor
Online Advertising

Update: Aol Buying Dotomi – UPDATED! Still Only Rumor

By AdExchanger

SHARE:

Following up a report from earlier today on AdExchanger.com, yet another reliable source says that Dotomi is being acquired by Aol as CEO Tim Armstrong reaches to his company’s cash and stock to add a quality retargeting solution.

Given recent strategic AOL moves such as Project Devil which brings an integrated, “big ads” approach to display, Dotomi would appear to be a logical extension of serving the brand marketer clients, drinking in their dollars and using data to drive ROI.

Will a Meredith or a Hearst be the next to buy a retargeting firm as media companies that are comfortable owning technology look to create a cozy home for TV ad dollars as they continue to migrate online?

Companies are rolling the data-driven dice!

UPDATE: 11/3, 9:52 a.m.: Another source says I’m way off! Stay tuned!

By John Ebbert

Must Read

Opinion

From AI To SPO: The Top 10 AdExchanger Guest Columns Of 2025

The generative AI trend generated endless hot takes this year, but the ad industry also had plenty to say about growing competition between DSPs and SSPs. Here are AdExchanger’s top 10 most popular guest columns of 2025 and why they resonated.

Comic

Comic: Season's Beatings

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

AI

6 (More) AI Startups Worth Watching

The founders of six AI startups offer insights on the founding journey and what problems their companies are solving.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
CTV

Nielsen and Roku Renew Their Vows By Sharing Even More Data With Each Other

Roku’s streaming data will now be integrated into Nielsen’s campaign measurement and outcome tools, the two companies announced on Monday,

audio

Broadcast Radio Is Now Available Through DSPs

Viant struck a deal with IHeartMedia and its Triton Digital advertising platform that will make IHeart’s broadcast radio inventory available through Viant’s DSP.

CTV

Lionsgate Enters The Ads Biz With An Exclusive Ad Server

The film and TV studio Lionsgate has chosen Comcast’s FreeWheel as its exclusive ad server to help manage and sell the growing volume of ad inventory Lionsgate creates with new FAST channels.

Popular

  1. ad tech M&A

    A Rundown Of (Pretty Much) Every Ad Tech Deal Of 2025

    Who bought what and why this year? Here’s a (mostly) comprehensive list of all the notable ad tech, agency and digital content deals of 2025.

  2. Ikkjin Ahn, CEO & co-founder, Moloco
    PODCAST: AdExchanger Talks

    From Hype To Hyperscale In AI

    AI hype is everywhere, but Moloco CEO Ikkjin Ahn says the real winners in ad tech will be those who can move beyond flashy demos and harness AI at true hyperscale.

  3. AI

    6 (More) AI Startups Worth Watching

    The founders of six AI startups offer insights on the founding journey and what problems their companies are solving.

  4. Marketers

    Linkby Raises $15 Million For its Hybrid PR And Affiliate Marketing Network

    Linkby, which connects brands with publisher content that advertisers pay for based on reader engagement, announced its $15 million Series B on Tuesday.

  5. Comic: AI-TA?
    Daily News Roundup

    The Pivot To Ecommerce Hits A Wall; Salesforce Walks Back Its Agentic AI Pitch

    Private equity finds ecommerce publishers aren’t worth what they used to be; Salesforce rethinks its faith in agentic AI; and CBS News accidentally encourages people to pirate its content.