Home Online Advertising Jonathan Mayer To ‘Do Not Track’ Working Group: I Quit

Jonathan Mayer To ‘Do Not Track’ Working Group: I Quit

SHARE:

Jonathan-MayerJonathan Mayer, a Stanford graduate student who has been a highly vocal advocate for consumer privacy, has resigned from the Tracking Protection Working Group, which is charged with setting the browser spec for a “Do Not Track” mechanism.

In an email delivered yesterday afternoon to members of the Working Group, Mayer writes, “We do not have a credible timetable—and we’ve just adjourned for a month. We do not have a definitive base text. We do not have straightforward guidelines on what amendments are allowed… This is not process: this is the absence of process. Given the lack of a viable path to consensus, I can no longer justify the substantial time, travel, and effort associated with continuing in the Working Group.”

Operating under the World Wide Web Consortium (W3C), the TPWG, which includes representatives from privacy groups, academics, browser makers and advertisers, has struggled to come to an agreement on what it means when a Web user turns on a Do Not Track signal. Two years after it was formed, the Working Group has little to show for its efforts.

In an earlier conversation with AdExchanger, Mayer expressed his frustration with the TPWG, noting, “Privacy was tantalizing a few years back because it was clear there was a lot of interest on the horizon and an opportunity to provide input…but at this point it seems stuck. The space is sufficiently crowded with enough vested interests that make it difficult for one grad student to make a difference.”

Mayer’s resignation followed a warning from the group’s co-chair, Peter Swire, that there was no chance the group would meet its latest “last call” deadline, which was set for the end of July, and that the group should prepare for further discussions moving forward.

In a separate email, Lee Tien, of the privacy group Electronic Frontier Foundation, echoed Mayer’s dismay at the group’s failure to meet the July deadline. “We also think that avoiding a “go/no go” decision disserves W3C itself,” Tien writes. “Consensus is not always possible, and there is no shame in recognizing that after prolonged good-faith efforts. “

Before adjourning for one month, the Working Group agreed to resume its discussions in September.

In addition to being a member of the TPWG, Mayer created a cookie-blocking patch for Mozilla’s Firefox browser that is being tested for an upcoming version of the browser. It is uncertain if Mayer’s decision to leave the Working Group will affect his participation at Mozilla.

Update:

In moving forward, Jonathan Mayer told AdExchanger that he is “not done with privacy in any way” and will focus on the Cookie Clearinghouse project. The Cookie Clearinghouse is a joint initiative developed by Mozilla and the Stanford Center for Internet and Society that is developing a list of browsers that would be permitted to set cookies on websites and another list of browsers that would be blocked. Mayer is a member of the Clearinghouse’s advisory board.

Read on for Mayer’s entire resignation letter:

Dear Group Leadership, Staff, and Colleagues,

 I hereby resign from the Tracking Protection Working Group, effective July 31, 2013.

Last month, I wrote:

We first met to discuss Do Not Track over 2 years ago. We have now held 10 in-person meetings and 78 conference calls. We have exchanged 7,148 emails. And those boggling figures reflect just the official fora.

The group remains at an impasse. We have sharpened issues, and we have made some progress on low-hanging fruit. But we still have not resolved our longstanding key disagreements, including: What information can websites collect, retain, and use? What sorts of user interfaces and defaults are compliant, and can websites ignore noncompliant browsers?

Our Last Call deadline is July 2013. That due date was initially January 2012. Then April 2012. Then June 2012. Then October 2012. We are 18 months behind schedule, with no end in sight.

There must come a stopping point. There must come a time when we agree to disagree. If we cannot reach consensus by next month, I believe we will have arrived at that time.

I plan to continue collaborating in good faith right up until our deadline. I remain committed to Do Not Track as a uniform, persistent, easy-to-use, and effective control over collection of a consumer’s browsing history. I believe a consensus Do Not Track standard is the best possible outcome for all stakeholders in the web ecosystem.

We have reached the end of July. There is no light at the end of the tunnel. A glance at our issue tracker confirms scant progress.

On substance: The DAA Proposal reflects a radical perspective on Do Not Track that does little to protect consumer privacy. The June Draft has drawn firm objections from myriad and diverse stakeholders; at least 23 contested issues remain formally open. We are, in many respects, further apart than ever before.

On process: We do not have a credible timetable—and we’ve just adjourned for a month. We do not have a definitive base text. We do not have straightforward guidelines on what amendments are allowed. We do not have clear rules of decision. And even if we were to have procedural commitments, they could be unilaterally cast aside at any time. This is not process: this is the absence of process.

Given the lack of a viable path to consensus, I can no longer justify the substantial time, travel, and effort associated with continuing in the Working Group.

Best of luck to you all.

Sincerely,

Jonathan Mayer

 

Must Read

Apple Has Far-Reaching Plans To Block Hundreds Of Programmatic Data Companies From iOS

Apple’s WebKit crackdown appears to extend well beyond The Trade Desk, putting hundreds of ad tech, data and identity vendors on a mysterious, dynamically updated block list.

Josh Reed, Zoom's VP of brand and content, speaking at AdExchanger's Programmatic IO event in New York City (September 28, 2006)

Zoom’s Marketing Challenge Is That It’s Too Well Known For Its Own Good

Zoom has 99% unaided brand awareness, which sounds great on paper. But there’s a catch: Most people still think it’s just a video-call app.

Why Agencies Think They Shouldn’t Own Agentic AI Tools Or The Data Used To Build Them

Agencies are differentiating their tech stacks by building custom agentic AI tools for their clients. And they’re rethinking owning those AI tools – particularly since licensing them creates new revenue streams.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Programmatic IO: Insurers Are Building Ad Tech’s AI Accountability Layer

Agencies and marketers discussed the future of AI governance at AdExchanger’s Programmatic IO NYC this week. The main takeaway? Expect insurers to play an increasingly important role in managing AI compliance.

Apple’s Latest Operating System Blocks The Trade Desk From Serving Ads On Safari

The Trade Desk is unable to serve ads to the Safari browser for Apple device owners that have downloaded iOS 27. Apple has been investigating the issue since last week.

Who Will Stand Up For The Open Web?

The open web is done, stick a fork in it. Banner blindness is near universal, search traffic has run dry and publishers are struggling for oxygen. But what if that’s … not true?