Home Mobile New Mobile-Only, Display Ad Ecosystem Map From AdMeld VP Theermann
Mobile

New Mobile-Only, Display Ad Ecosystem Map From AdMeld VP Theermann

By AdExchanger

SHARE:

AdMeld‘s VP of Mobile Marc Theermann offers his version of the LUMA Partners ad tech ecosystem map – but for mobile display. Theermann says he does not pretend that the map is complete, but says it’s intended as a “first impression” which he promises to update regularly. He adds, “Online is 60x the size of mobile today. It is only natural that mobile will attract more players. This time next year, this slide will look very different.”

Tagged in:

Must Read

Programmatic

OOH Is Getting New Rules For Categorizing Venues In Programmatic Buys

The OAAA’s new content taxonomy introduces new subcategories that OOH media owners can use to classify their inventory in OpenRTB bid requests.

A robot and human and, colored pink, reach out toward each other against blue background
CTV Roundup

AI Made A Record Play During Super Bowl LIX

Putting aside Bad Bunny’s halftime show, AI companies stole the spotlight on Super Bowl Sunday, from Anthropic and OpenAI to Salesforce and Meta.

Marketers

For Super Bowl First-Timers Manscaped And Ro, Performance Means Changing Perception

For Manscaped and Ro, the Big Game is about more than just flash and exposure. It’s about shifting how audiences perceive their brands.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Marketers

Alphabet Can Outgrow Everything Else, But Can It Outgrow Ads?

Describing Google’s revenue growth has become a problem, it so vastly outpaces the human capacity to understand large numbers and percentage growth rates. The company earned more than $113 billion in Q4 2025, and more than $400 billion in the past year.

Publishers

BBC Studios Benchmarks Its Podcasts To See How They Really Stack Up

Triton Digital’s new tool lets publishers see how their audience size compares to other podcasts at the show and episode level.

Comic: Traffic Jam
Publishers

People Inc. Says Who Needs Google?

People Inc. is offsetting a 50% decline in Google search traffic through off-platform growth and its highest digital revenue gains in five quarters.

Popular

  1. AI

    LiveRamp’s Q4 Earnings Defy Wall Street’s SaaS Skeptics

    An emerging consensus among Wall Street investors, based on the earnings reports of companies like Meta and Alphabet, is that subscription software is on the way out. LiveRamp, which reported its Q4 earnings on Thursday, is staring straight down the barrel of this conventional wisdom.

  2. Comic: Gen AI Pumpkin Carving Contest
    AI

    IAB’s New AI Regulations Give Advertisers A Starting Point – But Plenty Of Questions Remain

    The IAB’s new framework aims to standardize when AI in ads should be disclosed, but a lot is still left up to interpretation.

  3. Programmatic

    OOH Is Getting New Rules For Categorizing Venues In Programmatic Buys

    The OAAA’s new content taxonomy introduces new subcategories that OOH media owners can use to classify their inventory in OpenRTB bid requests.

  4. Greg Smith, Founder and CEO of StreamVantage
    OPINION: On TV & Video

    Cleaning Up CTV Supply: A Publisher’s Guide To Reducing Ad Fraud

    When it comes to managing fraud, there are four steps CTV publishers should take to remove bad actors from the supply chain.

  5. Marketers

    For Super Bowl First-Timers Manscaped And Ro, Performance Means Changing Perception

    For Manscaped and Ro, the Big Game is about more than just flash and exposure. It’s about shifting how audiences perceive their brands.