:

Data Nugget: Google Trends Speaks On “Ad Exchange”

By AdExchanger

Thursday, December 17th, 2009 – 3:26 pm

SHARE:

Today’s data nugget!

How far along are we in this new data-rich world of ad exchanges and demand-side platforms? Not “too” if Google Trends is to be believed.

In fact, in the United States., we’re still at 2007 levels when Google bought DoubleClick, Yahoo! bought Right Media and Microsoft acquired AdECN. The “F” bump you’ll see below is for the launch of the DoubleClick Ad Exchange.

US Trends

Worldwide usage shows a similar trend except that the use of “ad exchange” goes back further – likely associated with the popularity of swapping of ads between websites to promote each other’s traffic.

And in the UK, where ad exchanges and buying through ad exchanges are just getting started, there’s still plenty of room to grow according to Google Trends. Here “F” is the DoubleClick Ad Exchange launch. “C,” for some reason, is the launch of Glam’s GlamX ad exchange.

What does this mean?

Opportunity!

By John Ebbert

Tagged in:

ad exchange

//

advertising

//

marketing

Next In Data Nugget

Must Read

multiple sets of eyes

Amazon DSP Adds Adelaide’s Pre-Bid Attention Targeting

Advertisers can target high- and medium-attention ad inventory in Amazon DSP while filtering out low-attention placements and made-for-advertising sites.

Marketers Are Getting Used To AI In The Ad Stack

Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they’re testing on large-language models like OpenAI’s ChatGPT.

For Video Publishers, Performance And AI Go Hand In Hand

In Connected TV Ad Land, proving performance is the priority for video advertisers. To drive more demonstrable reach and results, publishers are trying to expand their reach while wringing more data and AI features into their offerings.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

ad tech infrastructure

Independent Ad Tech Is Reframing Itself Around Cloud Hardware

Nowadays, programmatic vendors, and SSPs in particular, are carving new paths of differentiation based on their type of adoption of cloud infrastructure.

Ad Performance Hinges On Kicking Fragmentation’s Butt

As performance takes center-stage in more advertising discussions, demands to solve fragmentation and cruddy measurement are reaching a fever pitch.

AdExchanger's Big Story podcast with journalistic insights on advertising, marketing and ad tech

PODCAST: The Big Story

AI Off The Rails

A word of caution to digital advertising companies, as they go all in on AI algorithms: They need to build these solutions with ownership, governance and accountability from the start – or AI could sink them with a single mistake.