Contact Form

Welcome to AdExchanger.com.

Editorial Staff:

Editors may be contacted via email at firstname at adexchanger dot com.

What Is AdExchanger?

Founded in 2008, AdExchanger is an integrated media company – which includes publishing, conferences and research – devoted to the data-driven, digital marketing space. AdExchanger enables the exchange of ideas between all members of the “ecosystem,” including agencies, advertisers, publishers, data providers, ad networks, media traders and marketing technology companies. The goal of this exchange is to help improve understanding and efficiency. The publication has 140,000 monthly unique visitors and a daily newsletter with more than 16,000 subscribers. The company also produces the leading conference in programmatic media, PROGRAMMATIC I/O, and Industry Preview, which provides an exclusive look at the year ahead in digital marketing technology. Visit us at adexchanger.com and follow us on Twitter at @adexchanger to stay informed on the latest news.

We look forward to hearing from you.

 

Must Read

Layoffs
Platforms

The Trade Desk Lays Off Staff One Year After Its Last Major Reorg

The Trade Desk is cutting its workforce. A company spokesperson confirmed the news with AdExchanger. The layoffs affect less than 1% of the company.

Social Media

A Co-Founder Of DraftKings Wants To Help Creators Monetize Content

One of the DraftKings founders now leads HardScope, parent of FaZe Clan, aiming to bring FaZe’s content and distribution magic to creators beyond gaming.

Platforms

APIs Have Had Their Moment, But MCPs Reign Supreme In The Agentic Era

On Tuesday, Infillion launched fully agentic media execution platform built on MCP, marking a shift from the programmatic to the agentic era.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Marketers

Albertsons Launches New Off-Site Click-to-Cart Tech

The grocery chain Albertson’s is trying to reduce the time and number of clicks it takes to add an item to an online shopping cart. It’s new click-to-cart product should help.

CTV

Pinterest Acquires CTV Startup TvScientific (Didn’t CTV That Coming)

Looks like Pinterest has its eyes – or its pins, rather – fixed on connected TV.

Kelly Andresen, EVP of Demand Sales, OpenWeb
Publishers

Turning The Comment Section Into A Gold Mine

Publisher comment sections remain an untapped source of intent-based data, according to Kelly Andresen, who recently left USA Today to head up comment monetization platform OpenWeb’s direct sales efforts.