Contact Form

Welcome to AdExchanger.com.

Editorial Staff:

Editors may be contacted via email at firstname at adexchanger dot com.

What Is AdExchanger?

Founded in 2008, AdExchanger is an integrated media company – which includes publishing, conferences and research – devoted to the data-driven, digital marketing space. AdExchanger enables the exchange of ideas between all members of the “ecosystem,” including agencies, advertisers, publishers, data providers, ad networks, media traders and marketing technology companies. The goal of this exchange is to help improve understanding and efficiency. The publication has 140,000 monthly unique visitors and a daily newsletter with more than 16,000 subscribers. The company also produces the leading conference in programmatic media, PROGRAMMATIC I/O, and Industry Preview, which provides an exclusive look at the year ahead in digital marketing technology. Visit us at adexchanger.com and follow us on Twitter at @adexchanger to stay informed on the latest news.

We look forward to hearing from you.

 

Must Read

Commerce

Sallie Has An Ad Business And Meta Is Declining Credit Cards

Sallie, the major issuer of US education loans, is getting into the retail media network business.

Social Media

Meta Has A New Way To Measure Social Engagement (Because Clicks Don’t Cut It)

Meta will now measure social interactions like likes, shares and comments under a new “engage-through attribution” category, replacing click-through as the default.

Marketers

The Trade Desk Welcomes OpenTTD, The Partner Integration Portal To Rule Them All

The Trade Desk has OpenPath, OpenAds, OpenSincera and, as of today, a new platform portal called OpenTTD.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Programmatic

Curation Platform Onetag Just Acquired This Creative Tech Startup. Here’s Why

Onetag’s acquisition of creative ad tech platform Aryel equips its curation solution with new tools for tweaking and testing interactive ad creative.

Programmatic

PubMatic Is All In On Agentic AI

PubMatic says adoption of its AgenticOS, combined with strong CTV and mobile demand, set the stage for double digit growth in the second half of this year.

Comic: Always Be Paddling
Marketers

The Trade Desk Faces Headwinds As Investors Reconsider The Thesis Of Objective Indie Ad Tech

The Trade Desk, once a Wall Street darling, now faces the challenge of rebuilding goodwill across the investor community and the ad tech industry.