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Why Major UK Publishers Are Finally Joining Forces To Curate Ad Inventory
Atria’s collective approach is a response to growing monetization challenges and the need to protect the value of human journalism in the AI era.
Ad Performance And Politics Steered Brand Dollars Away From LGBTQ+ Communities – But The Pendulum Will Swing Back
The current administration has discouraged many marketers and organizations from showing support for the LGBTQ+ community, including during Pride month.
How AI Can Enhance Content Without Generating It
As much as consumers complain about AI-generated content, advertising experts say AI still has an important place in video creation and production, including for ads. But using AI in content without turning off consumers is a tricky dance.
How Tovala Banks On Subscriptions And Incrementality – But Not Ads – To Profit From Its Oven
Smart TVs, refrigerators and other home appliances may pester you with marketing, but at least the hardware is cheap. Another startup taking a different approach to the same theory is Tovala, which was founded in 2015 and combines a standalone countertop oven with a weekly meal kit subscription.
Shopify Wades Deeper Into Advertising, But Not Ad Tech
Shopify is slowly but surely making its way into the ads business. But the ecommerce leader maintains its laissez-faire approach to ad monetization.
Advertisers Say They Need More Data From Netflix
Netflix touts sharper targeting, but buyers say its black-box approach – especially the lack of usable IP data – is blunting measurement and quietly pushing performance-driven spend elsewhere.