Home Ad Exchange News Demandbase Raises $15M; Mozilla Gets New CEO
Ad Exchange News

Demandbase Raises $15M; Mozilla Gets New CEO

By AdExchanger

SHARE:

roundupimage324_edited-1Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Demandbase Banks $15M

Cloud-based marketing platform Demandbase closed a $15 million round of equity financing from Greenspring Associates to help B2B marketers serve ads. Enterprise digital marketing competitors have been vying for the same territory, such as the deal Oracle struck with partner Bizo on AdFocus. Demandbase CEO Chris Golec stated that “real-time bidding (RTB) display ad spending has become a $4 billion market in just a few years, but it had lacked a B2B solution.” He says Demandbase fills the void. Read the release.

Mozilla Chief

Mozilla has a new CEO. A year after Gary Kovacs stepped down and Jay Sullivan filled in as acting CEO, the Firefox developer’s board of directors appointed CTO Brendan Eich as the new chief executive officer. Eich is one of the organization’s founding members and has been its CTO since 2005. Eich promised to uphold Mozilla’s mission of putting the consumer first. “Mozilla is about people-power on the Web and Internet — putting individual users, who create as well as consume, above all other agendas,” writes Eich in a blog post. Read more.

The Tangled Nets We Weave

WSJ tackles the bot crisis with a graphic-laden feature, citing Interactive Advertising Bureau estimates that 36% of Web traffic is fraudulent. To protect themselves, advertisers want more accountability from publishers and platforms so their campaigns connect with human audiences. Read the full story.

Facebook Mobile Metrics

Facebook has expanded its in-house mobile analytics while maintaining partnerships with about 13 mobile ad companies. Venture Beat reports the two could be on a collision course. “While Facebook says it doesn’t yet have the capability to totally rely on its own in-house analytics platforms, some say it’s only a matter of time until it cuts out the third parties.” Read what they say.

Anonymous

How do “anonymity apps” like Whisper and Secret monetize? Both social sites share a similar interface but obvious brand safety risks. A silver lining? “Advertisers don’t have to play it straight on anonymous apps,” commented Rohit Thawani, TBWA\Chiat\Day’s director of digital strategy, “which is where it gets fun.” Read more via Digiday.

You’re Hired!

But Wait. There’s More!

Tagged in:

Must Read

Comic: Shopper Marketing Data
Commerce

Infillion Strikes Again, This Time Buying The Retail Purchase Data Company Catalina

Infillion, an ad tech business built on M&A, is back with another acquisition. This time it’s Catalina, a century-old market research and shopper marketing company with roots in physical cash register machines.

Programmatic

This Election Season, Buyers Can Curate Deals Based On Voter Values

OpenX and Givsly’s new curation solution lets political campaigns reach voters based on data sourced from nonprofits, rather than traditional party affiliation.

Commerce

Walmart’s Ad Revenue Totaled $6.4 Billion In 2025 As The Ecommerce Flywheel Started To Spin

“Fully a third of our profit in the most recent quarter was related to advertising and membership income,” Walmart CFO John David Rainey told investors on Thursday.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: AI-TA?
earnings

Q4: Omnicom’s IPG Merger Is An AI Test Case

Omnicom just reported its first earnings since closing the IPG deal and, shocker, it’s saying AI is main growth driver for combined holdco.

Digital-native brands need to figure out how to win in retail shelves. They're finding it difficult, to say the least.
Commerce

Big CPG Brands Are Quick To Cut Ad Spend Amid A Tough US Market

Companies like P&G, PepsiCo and Colgate-Palmolive are cutting marketing spend as the easiest and quickest way to protect profitability.

Publishers

How The Minnesota Star Tribune Protects Advertisers While Covering ICE Crackdowns

Amid a federal crackdown and local unrest, Minnesota’s biggest newsroom is proving brand safety and hard news can coexist.

Popular

  1. Comic: Shopper Marketing Data
    Commerce

    Infillion Strikes Again, This Time Buying The Retail Purchase Data Company Catalina

    Infillion, an ad tech business built on M&A, is back with another acquisition. This time it’s Catalina, a century-old market research and shopper marketing company with roots in physical cash register machines.

  2. Close-up of a figure in a blue shirt, likely a man, with his hands on a laptop keyboard
    Marketers

    Inside The Epstein Files: Tracing His Links To Digital Advertising (So Far)

    During his time as a New York financier, Jeffrey Epstein met and did business with dozens of other investors, entrepreneurs, tech founders and members of the elite. Which means it was inevitable that he would intersect with Ad Land at some point.

  3. Programmatic

    This Election Season, Buyers Can Curate Deals Based On Voter Values

    OpenX and Givsly’s new curation solution lets political campaigns reach voters based on data sourced from nonprofits, rather than traditional party affiliation.

  4. Upstream.tv company launch on Nasdaq billboard in NYC
    CTV

    CTV Should Be Automated – But It Doesn’t Need To Be Programmatic

    Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that automates direct TV and streaming ad sales. The platform launch and company rebrand strive to highlight the role of TV and streaming as an upper-funnel awareness channel.

  5. Data Privacy Roundup

    How Agentic AI Can Break In The Real World

    As companies rush to roll out “helpful” AI bots, they’re inadvertently giving those agents broad access to sensitive data and opening the door to leaks.