The rumors were true.
Yahoo confirmed Thursday Amazon's sales chief Lisa Utzschneider will, indeed, be out at the ecommerce giant at the end of the month and will join Yahoo as senior vice president of sales, America. She will report directly to Yahoo CEO Marissa Mayer. Prior to Amazon, Utzschneider spent 10 years at Microsoft, where she led ad development and strategy. Read the press release.
All Yahoo ad sales teams will report directly to Utzschneider, and Ned Brody has been appointed to the newly created role of SVP, Advertising Technology and Strategy from his current role as head of Americas. Ned Brody, according to a Yahoo spokeswoman, will report directly to Utzschneider and Scott Burke, SVP of advertising display and advertising technology, will remain in his existing role. So it looks like Yahoo essentially has two SVPs of ad tech now.
Amazon has confirmed to AdExchanger Seth Dallaire, Amazon's current VP of advertising sales, North America, will assume Utzschneider's position as global VP of sales.
"Lisa has a demonstrated track record as a leader and as a business builder, focused on creating and expanding sales relationships as well as scaling technological innovation," said CEO Marissa Mayer of the appointment, in a statement. "She brings unique strengths to Yahoo in terms of identifying new opportunities to maximize the value of advertising in a rapidly expanding and evolving media landscape.