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More Video Ad Inventory
Google is buying Twitch for $1 billion, VentureBeat first reported on Thursday. Twitch is an aggregation site for streaming video games in real time (think YouTube for serious gaming enthusiasts), where users can broadcast their desktop, Xbox One or PlayStation 4 sessions to online viewers. A quick visit to Twitch will either confuse or thrill you, depending on your interests. But the site is clearly ad-heavy already, and could be a major platform for Google’s programmatic video ad strategy. The San Francisco-based startup hosts more than 50 million monthly users, and the company has raised about $35 million to date. The terms of the deal and official purchase price were not disclosed. The acquisition further expands Google’s video ad inventory beyond YouTube.