Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here.
New (DMP) Challenger
Add another data-management platform (DMP) to the market. This one is from Norway-based Cxense (pronounced see-sense), a company that offers cloud-based digital analytics and audience data for publishers. Cxense is positioning the platform as the foundation for its application stack. The company’s customers are mostly European and Japanese, and include Schibsted, Rakuten and The Economist. Read the release.