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A new wave of advertising may be upon us in the form of chat bots, writes WSJ tech columnist Christopher Mims. Services like WhatsApp and Facebook have been popular for quite some time, but new chat apps are cropping up, designed with brand engagement in mind. Kik is one such service, most popular among teens in the US. Four in 10 American teenagers are active on Kik, and these users are already "chatvertising" with a handful of brands like Moviefone and Funny or Die. "This is what native advertising in chat apps looks like," writes Mims. "And chat apps, we keep hearing, are the future of social media. Mark Zuckerberg, are you listening?" Read on.