Must Read
Criteo Is A Survivor, But Expanding Beyond Retail Media Will Be Its Toughest Challenge Yet
Criteo has weathered considerable storms in its day, including a painful moment in March 2020 when its market cap bottomed out below $500 million. Can it pull off yet another turnaround?
Sports Leagues Can’t Stop Putting Ad Revenue Ahead Of Fan And Player Interests
Disaffection and outright anger toward US sports institutions run deeper than logo-cluttered fields. Leagues and teams are sacrificing player safety and fan enjoyment for marketing dollars.
With Search Traffic Down 70%, People Inc. Bets On Revenue Beyond Site Visits
People Inc.’s referral traffic from Google search is down 70% over the past two years, and by 26% in Q3 alone. But its digital revenue is still growing, albeit slowly.
Chord Buys Its Rival Zenlytic To Build An Agentic Version Of A CDP
On Tuesday, Chord, a six-year-old commerce tech startup, acquired Zenlytic, an AI startup with an anthropomorphized data analyst agent named “Zoë,” for $5 million.
Affle Acquires Perion For $420 Million, Because ‘Synergies’
If you ask the executive leadership of Affle and Perion why the two companies are merging, the answer you’ll get is “synergies.”
Fox Doesn’t Want To Talk About Roku, But It’s Got Lots To Say About Tubi And Politics
A combo of Tubi, sports and political ads powered Fox’s growth this last quarter, even as Fox News lost viewers and the Roku deal awaits DOJ clearance.