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»The Global Address

Lowering Price Floors May Harm Publisher IVT And Viewability Rates

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rotem Shaul, CEO at Primis. Since the coronavirus pandemic started, the online advertising ecosystem has experienced two major trends: higher traffic and lower budgets. More supply and less demand has forced many publishers to... Continue reading »
by Monica Bhalla // May 22nd, 2020 //
»
The Business Upside of RTB: "Trust Us, There Is One..."

"The Global Address" is a column written by members of the digital media community with an international perspective on the digital space. John Childs-Eddy is VP of Business Development at Australian direct response ad network, Funbox. As I sat at my desk the other day, I remarked to our lead analyst that after reading what... Continue reading »
by Ad Traders // March 26th, 2010 //
»
How to Buy Australian Audience When It Isn't For Sale

"The Global Address" is a column written by members of the digital media community with an international perspective on the digital space. John Childs-Eddy is VP of Business Development at Australian direct response ad network, Funbox. When AdExchanger.com first asked me to discuss the Australian market, my verbatim response was: "The thing about this market... Continue reading »
by AdExchanger // February 26th, 2010 //
»
Looking At Europe: Technology Obsession Arrives

"The Global Address" is a column written by members of the digital media community with an international perspective on the digital space. Paul Turner is Director of International Business Development at Invite Media, a demand-side platform. They say a week is a long time in politics – well it appears that the same could also... Continue reading »
by Ad Traders // February 19th, 2010 //
»
 

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