AdExchanger Named Finalist for Best News Coverage and Best Media Brand in Prestigious Neal Awards

NEW YORK, Feb. 18, 2016 — AdExchanger, an integrated media company devoted to the data-driven, digital marketing space, was named a finalist for Best News Coverage and Best Media Brand in the Jesse H. Neal Awards competition.  The Neal Awards honor editorial excellence in business publications and are the most important accolades in specialized journalism.

AdExchanger was recognized in the Best News Coverage category for its reporting on ad blocking.  When ad blocker Crystal hit No. 1 in Apple’s App Store, Dean Murphy, Crystal’s creator, gave AdExchanger exclusive accessto survey results in which users were polled on the concept of whitelisting.  This enabled AdExchanger to spark a discussion about the future of advertising and the need to provide users with transparency, high-quality experiences and robust privacy options.

AdExchanger was also nominated for Best Media Brand because of its in-depth offerings to readers.  The publication helps readers understand marketing and advertising technology, the marketplace and data through their news, feature stories and high-level thought leadership pieces from industry experts.

“We are thrilled that AdExchanger has been honored as a finalist in the esteemed Neal Awards,” said John Ebbert, Publisher and Executive Editor of AdExchanger.  “Our mission is to demystify the rapidly evolving digital marketing and media space, and the staff works hard every day to provide marketers and publishers with access to information that will empower them, and help them navigate this increasingly complex landscape.”

Entries for the Neal Awards are scored in three areas: journalistic enterprise, extent of service to the field and editorial craftsmanship.  Winners will be announced in April.

About AdExchanger

Founded in 2008, AdExchanger is an integrated media company – which includes publishing and events – devoted to the data-driven, digital marketing space.  In addition, the company produces the leading conference in programmatic media, PROGRAMMATIC I/O; as well as Industry Preview, which provides an exclusive look at the year ahead in digital marketing technology; Omni.Digital, which addresses the challenges marketers face building seamless cross-channel brand experiences; and Clean Ads I/O, a conference focused on transparency in advertising.

Must Read

Marketers

For Video Publishers, Performance And AI Go Hand In Hand

In Connected TV Ad Land, proving performance is the priority for video advertisers. To drive more demonstrable reach and results, publishers are trying to expand their reach while wringing more data and AI features into their offerings. 

ad tech infrastructure

Independent Ad Tech Is Reframing Itself Around Cloud Hardware

Nowadays, programmatic vendors, and SSPs in particular, are carving new paths of differentiation based on their type of adoption of cloud infrastructure.

Marketers

Ad Performance Hinges On Kicking Fragmentation’s Butt

As performance takes center-stage in more advertising discussions, demands to solve fragmentation and cruddy measurement are reaching a fever pitch.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
AdExchanger's Big Story podcast with journalistic insights on advertising, marketing and ad tech
PODCAST: The Big Story

AI Off The Rails

A word of caution to digital advertising companies, as they go all in on AI algorithms: They need to build these solutions with ownership, governance and accountability from the start – or AI could sink them with a single mistake.

square Headshot of Mohammad (Moe) Chughtai, global VP of strategy & partnerships at MiQ, against an orange and yellow gradient background
CTV roundup

Better Attribution Makes Live Sports A Performance Play

To squeeze the most juice out of their live sports campaigns, many marketers are adopting programmatic buying and marketing mix modeling, both of which are also drawing more advertisers to the digital live sports cornucopia.

Gaming

Roblox Opens Up Advertising To Kids Under 13

Roblox is making its under-13 audience available to advertisers for the first time. And it named youth-focused ad marketplace SuperAwesome as its exclusive advertising partner for under-13 users.