NEW YORK, Feb. 18, 2016 — AdExchanger, an integrated media company devoted to the data-driven, digital marketing space, was named a finalist for Best News Coverage and Best Media Brand in the Jesse H. Neal Awards competition. The Neal Awards honor editorial excellence in business publications and are the most important accolades in specialized journalism.
AdExchanger was recognized in the Best News Coverage category for its reporting on ad blocking. When ad blocker Crystal hit No. 1 in Apple’s App Store, Dean Murphy, Crystal’s creator, gave AdExchanger exclusive accessto survey results in which users were polled on the concept of whitelisting. This enabled AdExchanger to spark a discussion about the future of advertising and the need to provide users with transparency, high-quality experiences and robust privacy options.
AdExchanger was also nominated for Best Media Brand because of its in-depth offerings to readers. The publication helps readers understand marketing and advertising technology, the marketplace and data through their news, feature stories and high-level thought leadership pieces from industry experts.
“We are thrilled that AdExchanger has been honored as a finalist in the esteemed Neal Awards,” said John Ebbert, Publisher and Executive Editor of AdExchanger. “Our mission is to demystify the rapidly evolving digital marketing and media space, and the staff works hard every day to provide marketers and publishers with access to information that will empower them, and help them navigate this increasingly complex landscape.”
Entries for the Neal Awards are scored in three areas: journalistic enterprise, extent of service to the field and editorial craftsmanship. Winners will be announced in April.
Founded in 2008, AdExchanger is an integrated media company – which includes publishing and events – devoted to the data-driven, digital marketing space. In addition, the company produces the leading conference in programmatic media, PROGRAMMATIC I/O; as well as Industry Preview, which provides an exclusive look at the year ahead in digital marketing technology; Omni.Digital, which addresses the challenges marketers face building seamless cross-channel brand experiences; and Clean Ads I/O, a conference focused on transparency in advertising.