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»yogurt

Chobani Focuses On Right Messaging To Scoop Up Customers

The yogurt section of the supermarket looks a lot different today than it did seven years ago. Chobani has taken over by offering Greek yogurt perceived as more healthful but at the same price as traditional yogurt like Yoplait. The yogurt company owes its success to ignoring a critical piece of data. When it started,... Continue reading »
by Sarah Sluis // October 5th, 2015 //
»
 

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