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»Yaser Bishr

Navigating Facebook's Pivot Away From News

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Yaser Bishr, executive vice president of digital at Al Jazeera Media Network. Facebook’s days as a major disseminator of hard news are coming to a close. And while that puts the traffic of many... Continue reading »
by AdExchanger // June 6th, 2018 //
»
Al Jazeera Sours On Social Platforms

When Al Jazeera pulled its cable channel from the American market a few years ago, it saw one bright spot: social media. While the cable channel failed, Al Jazeera saw promise in AJ+, its social media arm focused on Facebook and YouTube distribution. The brand operates with a more youthful vibe, taking a personal tone that appeals to millennials. The English-language... Continue reading »
by Sarah Sluis // November 29th, 2017 //
»
 

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