Location Player xAd Intros Performance Metric For Foot Traffic
XAd only wants advertisers to get paid if someone actually walks in the door. On Thursday, the location-based mobile ad network said it would allow brands to transact on a cost-per-visit (CPV) basis. Advertisers will be able to make media buys based on foot traffic-related KPIs and only pay for performance. It’s an appealing proposition […]