World Wide Web Consortium Archives

What’s Really Going On In The Privacy Sandbox?

BY AdExchanger Guest Columnist// February 15th, 2022

In the past month, there’s been a flurry of Privacy Sandbox-related news. Are we on the brink of adopting universal standards for targeting and measurement? Salesforce’s Martin Kihn says “Not quite.”

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Wendy Seltzer, counsel and strategy lead, W3C

Privacy

An Inside Look At The W3C With Strategy Lead Wendy Seltzer, As Debate Swirls Around The Privacy Sandbox

BY Allison Schiff// April 26th, 2021

There’s been kerfuffle after kerfuffle (after kerfuffle) at the World Wide Web Consortium since Google first announced its plans in January 2020 to kill off third-party cookies in Chrome. At the time, Google encouraged ad tech companies to join the W3C’s Improving Web Advertising Business Group (IWABG) as a way to provide feedback on and […]

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Online Advertising

Privacy Advocates Reach For Cyanide Pill On 'Do Not Track' Process

BY Zach Rodgers// June 14th, 2013

A few members of the group charged with creating the spec for a browser-based Do Not Track function have signaled their displeasure with the process by supporting a “contingency plan” that would effectively end the two years of talks without an outcome. But it’s far from clear whether they can find consensus to push that […]

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