Google’s protestations about TrueView’s media quality aside, two questions remain: Why is any of this happening, and why is change unlikely in the short term?
Keeping Track Third-party trackers were hosed by GDPR, right? Perhaps not. A University of Oxford study found that third-party trackers in Google Play and Apple iOS apps remain relatively unchanged. “The same handful of third-party tracking companies have similar prevalence and prominence,” according to the Internet Policy Review journal. The number of apps with zero […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Dolan, CEO and founder of WorkReduce. If 2020 prepared us for anything, it’s to expect the unexpected. And with 2021 already throwing us curveballs, it’s not crazy to think […]
The remote work experiment caused by COVID-19 will transform agencies. Automation will become even more integral to agency workflows as consumer media habits shift, changing the nature of talent and services. Highly office-driven cultures will shift to a more remote, distributed workforce, as companies reduce their real estate holdings to drive efficiencies during the economic […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Dolan, founder and president at WorkReduce. I was in a bar with an ad tech CEO who was describing a visit to a luxury brand CMO. “It’s my first […]
