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»WMG

DMP Audigent Tests A New ID As It Aims To Face The Cookieless Future

Cookieless tech is coming out of the woodwork. With third-party cookies on the road to nowhere, data management platform Audigent has been working to develop its own cookieless identifier, which it’s calling the Hadron ID. Audigent hopes the new identifier will keep the company competitive in a world where DMPs are being supplanted by customer… Continue reading »
by Anthony Vargas // January 26th, 2022 //
»
Warner Music Launches WMX, Its First-Party Media Platform Play

If you’ve heard enough about publishers launching their own first-party media platforms … stop reading. And maybe take a vacation for the next year or two. Warner Music Group (WMG) is the latest to throw its hat in the ring, with the launch on Thursday of a rebranded agency and ad tech business geared specifically… Continue reading »
by James Hercher // November 19th, 2021 //
»
Walmart Media Group Tests Xandr And The Trade Desk For DSP Role

Walmart Media Group (WMG), the retailer’s advertising business, is running a bake-off between Xandr and The Trade Desk to be its DSP partner for off-site advertising. Xandr and The Trade Desk each supported sponsored product campaigns for Walmart in Q4 last year, with the goal to drive site traffic at the lowest cost per click… Continue reading »
by James Hercher // January 31st, 2020 //
»
Walmart’s Ad Tech In-Housing Continues With Deal For Polymorph Labs

Walmart Media Group (WMG), the retailer’s data-driven advertising business, took another step forward with its in-house advertising program on Thursday with the acquisition of Polymorph Labs, a San Francisco-based ad tech startup. Walmart did not disclose terms of the deal or how many employees it will add with Polymorph. Polymorph, formerly AdsNative, raised a total… Continue reading »
by James Hercher // April 11th, 2019 //
»
 

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