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»Wikia

Wikia Debuts Tentpole Site Fandom To Channel Pop Culture Nerds For Brands

Wikia unveiled a new property called Fandom this week at the IAB Annual Leadership Meeting in Palm Desert, Calif. The slick-looking site features news articles contributed by readers, as well as bite-size stories designed for social sharing. CEO Craig Palmer described it as “a one-stop shop if you’re a fan of pop culture.” Behind the... Continue reading »
by Sarah Sluis // January 27th, 2016 //
»
User-Gen Content Aggregator Wikia Turns To Krux To Find Audience 'Motivators'

Over the past few months, "collaborative" publisher Wikia has been working with data management platform Krux Digital on streamlining and segmenting the company's audience. The company claims the combined use of its first party data and third party data have led to 93 percent lift in eCPMs compared to what it was able to charge... Continue reading »
by David Kaplan // November 9th, 2012 //
»

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