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»whisper

Can UGC Be Brand-Safe? Anonymous App Whisper Makes Its Case To Advertisers

Whisper, an app that lets its anonymous users post what’s on their mind, is still going strong after five years – even after other secret-sharing social apps like Yik Yak have closed shop. One reason for its longevity is that it is making money through programmatic advertising. Demand partners include Google, Facebook, Yahoo, AOL, OpenX… Continue reading »

by Allison Schiff // May 8th, 2017 //
»
 

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