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»WBEZ

A Serial Success: Podcast Hype Bodes Well For The Future Of Digital Audio Ads

WBEZ's “This American Life” spinoff, “Serial,” shattered the iTunes record for the fastest podcast to reach 5 million downloads. From its October premiere through Jan. 1, the episodes were downloaded 31 million times. But for “Serial,” the sleeper winner was email marketing solutions provider MailChimp, the podcast’s sponsor whose brand went viral thanks to the... Continue reading »
by Liz Rowley // January 13th, 2015 //
»

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