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Wayne Matus

  • Comic: Privacy Theater

    Google Offers To Spin Out Its Ad Tech?!; And Meta May Be Up Next

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can A Tiger Change Its Stripes? Google offered to split its ad tech business into a stand-alone company (owned by Alphabet) as a concession to divert an antitrust suit, The Wall Street Journal reports. It’s unclear which products Google would transfer – although […]

  • What Counts As Personal Information?; Comcast Reshuffles Its Media And Tech Teams

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. How “About” That? The Office of the California Attorney General issued a potentially impactful decision this week. Heads-up, ad tech companies: Inferences made about customers or consumers can be classified as personal information, even when the constituent data pieces aren’t personal or are gathered […]

  • What will be included in the CPRA implementation regs? The ad industry is anxiously awaiting the outcome, especially regarding the Global Privacy Control.

    The Industry Is Still On Tenterhooks About A Universal Opt-Out Signal Under CPRA

    In September, the California Privacy Protection Agency made a call for feedback on new and outstanding issues not addressed by existing implementation regulations for CCPA, and the comments are in. One of the most hotly debated issues had to do with consent interfaces.