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Viewable Ads

  • Online Advertising

    ASICS: Buying On Viewable CPMs ‘Levels The Playing Field Across Programmatic’

    BY //

    Footwear brand ASICS is running out of patience with shoddy viewability measurement. “People still continue to buy nonviewable impressions – it’s just crazy,” said Philip Bryant, senior manager of media at ASICS Digital, a subsidiary of the ASICS corporation that’s focused on building, testing and implementing digital technologies for use across the larger org. One of […]

  • OPINION: Data-Driven Thinking

    'Viewable Ads' and Brand Dollars: We've Seen This Movie Before

    BY AdExchanger//

    “Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Tom Shields, Co-Founder and Chief Strategy Officer of Yieldex, an analytics tools provider for sell-side, yield optimization. Ever since my March column addressing viewable impressions, I’ve been tagged as “that […]