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  • Comic: Sorry, Not Sorry!
    Daily News Roundup

    Equativ Acquires Sharethrough; Programmatic: The Next TV Currency Battleground

    BY AdExchanger// June 13th, 2024

    Equativ (formerly known as Smart AdServer) announced its acquisition of Sharethrough, an SSP with a specialty in native advertising.

    Tagged in:
    • ad tech M&A
    • alt CTV currency
    • Arielle Garcia
    • data brokers
    • Elizabeth Tucker
    • Equativ
    • Equativ acquires Sharethrough
    • Jordan Abbott
    • Nico Neumann
    • Paramount Skydance
    • programmatic CTV
    • Seedtag acquires Beachfront
    • sharethrough
    • SPO
    • supply path optimization
    • VideoAmp
    • VideoAmp Yahoo
    • Yahoo DSP

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