video subscription

Accenture Interactive exec Matt Gay’s 14-year-old son has a strict policy – he doesn’t look at ads, period. “He will actively avoid watching content if it’s got ads,” said Gay, a senior director and digital advertising lead at Accenture. But that’s not because Gay’s son hates advertising, per se. He just doesn’t have time to waste […]

While the rise of subscription video services won’t lure all consumers away from ad-supported offerings, it represents a disruption to current business models – partially driven by ad blocking and consumer demand for better experiences. “If you think about all of the content we consume that is supported by an advertising model, if a consumer […]