video inventory

It’s not surprising that AppTrackingTransparency and the end of third-party cookies on Chrome didn’t come up during the razzle-dazzle of Meta’s NewFronts debut this week. But advertisers have been asking about both a lot, especially for brands focused on commerce.

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Mark Fleisch, SVP of national sales at GroundTruth.  Supply-chain issues have affected everything from weekly grocery trips to brand loyalty. But for marketers, inventory challenges extend beyond manufacturing floors and empty store shelves.  The digital […]