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»video header bidding

Penske Media Pilots ‘Player Bidding’ With SpotX And JW In A Bid To Boost Video Revenue

Penske Media, the publisher of WWD, Variety and IndieWire and majority owner of Wenner Media, is doubling down on video across its portfolio. Its formats range from snackable, short-form clips and pre-roll to text-based video and more cinematic, long-form series. Although Penske’s video mix is diversified, monetizing that inventory to its fullest potential can be... Continue reading »

by Kelly Liyakasa // February 12th, 2018 //
»
Publishers Tap AppNexus’ Prebid Video To Pump Up Programmatic Yield

Although video header bidding is still nascent, early adopters are starting to see results. Social-heavy publisher Diply has been using AppNexus’ video header bidding solution Prebid Video since the end of last year to allow programmatic auctions to compete alongside its ad server –  Google’s DoubleClick for Publishers (DFP). Customizing its header bidding wrapper helps... Continue reading »

by Kelly Liyakasa // January 24th, 2018 //
»
Round Peg, Square Hole: Display Tactics Will Fail With Video Header Bidding

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tal Almany, senior director of advanced integrations at SpotX. Header bidding exploded as a display tactic in online advertising, but adoption for video has been slower. Many publishers and tech providers are taking what they’ve... Continue reading »

by AdExchanger // December 14th, 2017 //
»
CBC Turns On Video Header Bidding

The Canadian Broadcasting Corporation (CBC) turned on video header bidding with Index Exchange. The broadcaster and publisher requested that Index Exchange develop the feature because it wanted “to make more data-rich inventory available to [private exchange buyers],” said Jeff MacPherson, director of monetization platforms and services at CBC. The move will also boost yield for... Continue reading »

by Sarah Sluis // July 25th, 2016 //
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