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»video brand safety

Facebook Adds Whitelisting As It Bolsters Video Brand Safety

Facebook is allowing advertisers to whitelist content as part of an overall improvement to the brand-safety controls on the platform. Brands can use the controls, still in alpha, to create whitelists of publishers for in-stream video and Facebook Audience Network. “Whitelists have been a request for advertisers for some time,” said Carolyn Everson, Facebook’s VP... Continue reading »

by Sarah Sluis // November 20th, 2019 //
»
 

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