ValueClick will sell a bunch of websites as it pours all efforts into upgrading its wheezing display ad infrastructure. The company is also building a DSP, despite earlier claims that clients “wouldn’t move to a DSP; there’s not enough richness and personalization.” On the block are Investopedia, PriceRunner, Smarter.com, SymptomFind and CouponMountain.com. No word yet on the timeline […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Sharp, UK managing director of ValueClick Media. Nearly 20 years ago, Procter and Gamble CEO Ed Artzt foresaw decades of turbulence within the advertising industry as technology changed the […]
Last week, ValueClick announced its new Platform Services offering with its first implementation being the Retail Performance Platform which was launched at eTail last week. Read the release. ValueClick Media GM Bill Todd discussed the new platform and its positioning. AdExchanger.com: Why introduce this platform services group now? BT: A combination of factors were involved […]
