Pinterest’s rumored acqui-hire of deep-linking startup URX is a go. On Tuesday, Pinterest announced that it’s bringing the San Francisco-based URX team into the fold, but not its technology. URX, which started as a deep linking provider before becoming a mobile retargeting platform, will work with its customers to sunset its advertising product. As of […]
Publishers are always on the hunt for new ways to monetize without killing the UX. It’s a continual challenge, said Matt Blake, chief product officer at FanSided, a Time Inc.-owned network of more than 300 sports, entertainment and lifestyle sites dedicated to fandom. FanSided sites generally only serve two banners – a leaderboard at the top […]
Deep-linking technology, which routes users to a specific page rather than a main landing page, is quickly gaining traction in the mobile app landscape. But as this technology catches on – Facebook, Google, Twitter, Apple and a slew of startups are pushing the technology to publishers who are readily experimenting with it – it’s becoming […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Milinovich, CEO at URX. Mobile advertising accounted for $3 billion of advertising spend in the first half of 2013, according to the IAB, representing a 145% growth rate since last […]
Retargeting advertisements across mobile apps is quickly becoming a critical component of app developers who want to not only drive app installs but also move to the next step: driving continued app engagement among current users. “We’re spending a lot of money getting users to download our app and it wouldn’t make sense to stop […]
