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Daily News Roundup

How Government Agencies Use Ad Tech; Can Reddit Get Out Of The Red?

BY AdExchanger// February 29th, 2024

In today’s newsletter: Ad tech data can compromise Americans; Reddit has a hard road ahead revenue wise; CTV ad-buying startup tvScientific raises a funding round.
Online Advertising

Universal Music Makes Its Data-Driven Ad Platform Play

BY James Hercher// July 1st, 2022

The parade of data-driven ad platform launches by companies that don’t traditionally monetize through advertising seemingly cannot be stopped. The latest example is Universal Music Group (UMG), a top music label which last week launched its data-driven ad-targeting platform called the UMusic Media Network.