OPINION: Daily News Roundup
Ready, Set, ’Bo; Kimberly-Clark And Johnson & Johnson
Fubo had a good quarter; Kenvue is having a bad time; and the holiday season has started earlier than ever this year.
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Tylenol’s Marketing Team Feels the Pain; When Product Placement Becomes Slop
Tylenol maker Kenvue navigates pushing back against the Trump administration’s claims; viewers of Nobody Wants This are tired of product placement; and US Census data might become less privacy-safe.
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YouTube Brings Back Misinfo Merchants; Tylenol Protects Its Brand Against Autism Claims
YouTube backpedals on banning COVID and political misinfo; Tylenol pushes back against Trump’s claims that it causes autism; and Disney doubles down on linear TV and raises Disney+ prices after its Kimmel boycott threat.
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Tylenol Is Feeling Good About Its Mobile Strategy
Most brands don’t want to be the first thing someone thinks of when they get a stress headache or feel pain after exercise – but Tylenol does. As part of a recent campaign to promote the relaunch of its Rapid Release Gels sub-brand after a 2009 recall, Tylenol wanted to be top-of-mind with potential customers in […]