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OPINION: Data-Driven Thinking

Strong Client Services Couldn’t Save MediaMath From A Lack Of Product Innovation

By George Tarnopolsky, Good Apple// August 14th, 2023

MediaMath failed to introduce essential product features demanded by trading desks, especially in view of an increasingly competitive DSP market.
Tagged in:
- DMP
- DSP
- George Tarnopolsky
- good apple
- mediamath
- omnichannel
- the trade desk
- TTD Koa
Online Advertising

The Trade Desk Says It Isn’t Competing With SSPs – It’s Taking On Inefficiency

BY Anthony Vargas// May 11th, 2023

CEO Jeff Green pushed back against the idea that DSPs are increasingly competing with SSPs and vice versa, saying it was a fabrication of the trade press.
Tagged in:
- Blake Grayson
- CTV
- Disney
- featured
- GroupM Premium Marketplace
- jeff green
- Laura Schenkein
- Magnite ClearLine
- NBCU
- OpenPath
- Paramount
- PubMatic Activate
- the trade desk
- TTD Koa
- TTD Kokai
- UID2