It’s An Adventure Alright; The Thumbstop And Shop
The Trade Desk insists its OS is still coming; TikTok Shop is becoming a grocery store; and for AI studios, bad press is still press.
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Trade Desk CEO Jeff Green On Growth, Google And Why He Bought Sincera
Jeff Green, CEO of The Trade Desk, calls it like he sees it. And he doesn’t see a future for Google monetizing the open internet via its SSP and ad server business.