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Tony Haile

  • Ad Exchange News

    CTV Drives Digital Video Ad Spend; Twitter Snaps Up Scroll

    BY AdExchanger//

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CTV On Top People love to talk about streaming surpassing linear TV viewership, and that trend shows no sign of slowing down. Digital video advertising is on track to account for more than half of total video ad spend and to outpace traditional TV […]

  • Known for unilateral decision making that can throw entire industry sectors into a tailspin, many of Apple’s recent moves fit a pattern of behavior.
    Mobile

    3 Ways Apple Is Throwing Its Weight Around The Ad Industry

    BY //

    Apple has a tendency to ask for forgiveness, not permission. Scratch that. Apple doesn’t apologize. Known for unilateral decision making that can throw entire industry sectors into a tailspin (just ask the mobile ad ecosystem), many of Apple’s recent moves fit a pattern of behavior. Developers have long considered Apple’s App Store policies inscrutable and […]