Can Amazon Be Luxurious?; The Declaration Of Dependence
Retailers court luxury goods to compete with Amazon; indie agency Tombras acquires Opinionated; and talk of an AI bubble dominates discussion at Davos.
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Data Sharing Across In-House And Agency Teams Is Hard. Basis Wants To Make It Easier
Basis Technologies introduced Unify, a new feature in its DSP that facilitates data access and campaign planning across a brand’s in-house departments and external teams.