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»Tom O’Regan

Competition And ROI Will Put Today’s Mar Tech Stack On A Much-Needed Diet

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom O’Regan, CEO at Madison Logic. The marketing technology landscape is bloated. Scott Brinker’s super graphic shows a whopping 1,876 vendors across 43 categories. Marketing tech stacks tower with layers… Continue reading »
by AdExchanger // February 4th, 2016 //
»
 

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