• INNOVATION LABS //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • Innovation Labs
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS
  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • Innovation Labs
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»tom flanagan

First-Party Data Is About To Become Even More Compelling

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Flanagan, director of strategic partnerships at DataXu. The digital advertising industry has long been shouting about the importance of applying first-party data to targeted digital advertising. Although some may... Continue reading »

by AdExchanger // February 8th, 2016 //
»
Macro Programmatic Vs. Micro: Stepping Over Dollars In The Pursuit Of Pennies

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Flanagan, director of strategic partnerships at DataXu. It has been said that we usually fail not because of the lack of a solution, but because we set out to... Continue reading »

by AdExchanger // October 28th, 2015 //
»
Why Are Companies Choosing Programmatic Self-Serve?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Flanagan, director of strategy at DataXu. The list of giant brands announcing major programmatic initiatives is growing long, with Mondelez, Procter & Gamble and American Express joining “old-timers” like... Continue reading »

by AdExchanger // August 18th, 2014 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Facebook Analytics Will Shut Down On June 30 – Here’s Why That Is (And Isn’t) A Big Deal
  • Data Clean Rooms Will Play A Key Role In A Cookieless World
  • Confused About Identity? This List of 80 Identity Partners May (Or May Not) Help
  • IAB's Randy Rothenberg, Author Tim Hwang, Spar Over Privacy And Digital Advertising
  • Nielsen, Deloitte, PwC And P&G All Helped Draft The CAID Spec
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved