»tom flanagan

First-Party Data Is About To Become Even More Compelling

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Flanagan, director of strategic partnerships at DataXu. The digital advertising industry has long been shouting about the importance of applying first-party data to targeted digital advertising. Although some may... Continue reading »

by AdExchanger // February 8th, 2016 //

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Macro Programmatic Vs. Micro: Stepping Over Dollars In The Pursuit Of Pennies

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Flanagan, director of strategic partnerships at DataXu. It has been said that we usually fail not because of the lack of a solution, but because we set out to... Continue reading »

by AdExchanger // October 28th, 2015 //

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Why Are Companies Choosing Programmatic Self-Serve?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Flanagan, director of strategy at DataXu. The list of giant brands announcing major programmatic initiatives is growing long, with Mondelez, Procter & Gamble and American Express joining “old-timers” like... Continue reading »

by AdExchanger // August 18th, 2014 //

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