Tim Hanlon

Tim Hanlon is Founder and CEO of consulting firm Vertere Group. As a former key executive within Publicis, Hanlon’s years of experience provide him a unique view into today’s announced merger of agency holding companies Publicis Groupe and Omnicom Group.   AdExchanger asked Hanlon about his “take” on the blockbuster combination earlier today. AdExchanger: Did you […]

Analytics is among the most contested areas in digital advertising, with ad agencies, marketers, established vendors, and startups all falling over each other to provide the truest form of ad effectiveness. The landscape is dotted with providers big and small that lay claim to proprietary measurement methodologies. Many of the services are difficult for clients […]