TikTok brand awareness

Olaplex, which launched in 2014 making premium hair care products, was content growing its biz purely by word of mouth among stylists online. But when it started investing in paid media earlier this year, the brand turned to TikTok primarily for brand building rather than sales lift, said Chief Marketing Officer Charlotte Watson, who was hired in January as its first CMO.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Going With The Stream Broadcasters are all-in on streaming subscriptions as the metric du jour, but they are still awkwardly adapting to the market.  Linear TV bundles are lucrative – especially compared to streaming services that lose billions per year. But programmers can’t (or […]