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»Thrillist Media Group

Is There A Future For The Combo Of Content And Commerce?

The content-and-commerce model is both highly seductive and deceptively tricky for publishers and purveyors alike. People don’t necessarily want to take their wallets out when they’re in reading mode. It’s hard to create authentic content that also serves business goals. Scale is a challenge. But is there still potential there? Gwyneth Paltrow’s Goop empire, which... Continue reading »
by Allison Schiff // December 15th, 2015 //
»
Thrillist: Concocting A Consumable Blend Of Native Ads, Content

Thrillist Media Group, the digital men’s lifestyle company dishing up everything from visual case studies on alcohol composition to foolproof ways to fight angst on red-eye flights, is banking business growth on branded content. Owner of myriad media and commerce properties that include JackThreads.com, a members-only men’s shopping site; Supercompressor, a newly launched Pinterest-esque buyer’s... Continue reading »
by Kelly Liyakasa // January 8th, 2014 //
»
 

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