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»Thomvest Ventures

Snap's Path Forward As An Advertising Platform

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nima Wedlake, investor at Thomvest Ventures. When Snap announced its third quarter earnings last month, it reported $208 million in revenue and 178 million daily active users. The company missed... Continue reading »

by AdExchanger // December 1st, 2017 //
»
App Marketers Are Adopting More Data-Driven Tactics, But Challenges Remain

Brands are starting to get more comfortable with performance-based app marketing – but they’re still transitioning. “Even just a year and a half ago when you talked to brand people, things like yield or breaking out ROI numbers by ad partner were like foreign concepts,” said Deniz Gezgin, director of digital marketing at Topps, which has... Continue reading »

by Allison Schiff // September 26th, 2016 //
»
 

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