Snap Fizzle? This year, eMarketer estimates Snapchat will bring in $662.1 million in US ad revenue, a significant drop from the $1.03 billion it had projected last March. “We now expect that Snap will not break $1 billion in US ad revenue until 2020,” according to the revised figures. The downgrade is mainly due to […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jarrod Dicker, vice president of commercial product and innovation at The Washington Post. When balancing both proactive and reactive strategies, it’s a continuous battle for publishers to decide when to push and when to […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jarrod Dicker, head of ad product and technology at The Washington Post. The publishing world now, more than ever, is extraordinarily fast. What used to take seconds for a URL load can now take […]
Jed Hartman, the CRO of the Washington Post, knows that a focus on user experience can also conflict with a publisher’s ability to drive revenue “Our owner Jeff Bezos focuses relentlessly on the consumer,” Hartman said during a publisher panel at AdExchanger’s Clean Ads conference on Tuesday. “It’s UX-first, which is a challenge for me […]
