the ozone project

American publishers are hamstrung by antitrust law; should marketers lean into ragebait?; and Pexplexity is hitting pause on its ads business.

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Danny Spears, chief operations officer at The Ozone Project. With better practices in programmatic advertising rapidly replacing the persistent problems of the past, we must call out and challenge things that stand in the way […]