What You Looking At, Chief?; Copycat Cases
Publisher C-suite drama has been making headlines recently. Plus, there are now 27 different active lawsuits against various AI content generation companies.
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The Los Angeles Times
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Don’t Hold On Holdcos; Is It Based To Be Principal-Based?
IPG buying Node continues the trend of agencies trying new business models; IPG and Publicis support principal-based buying while WPP opposes it; and billionaire owners believe controlling their newsrooms will win back public trust.
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The Trade Desk Expands Its Direct Publisher Roster; Password-Free Makes Strange Bedfellows
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Path Less Traveled More publishers have signed up for OpenPath, The Trade Desk’s direct buy-to-sell-side integration. Since launching in February, TTD says it’s “registered interest” (interesting turn of phrase) in OpenPath from more than 100 publishers. The latest crop to, uh, register […]
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- alphabet
- apple
- BNPL
- BuzzFeed
- CafeMedia
- CNET
- conde nast
- FIDO Alliance
- forbes
- google ad exchange
- Google open bidding
- Libor Michalek
- Lonely Planet
- McClatchy
- Mediavine
- microsoft
- Nexstar digital
- OpenPath
- Red Ventures
- Reuters
- Shein
- The Los Angeles Times
- the trade desk
- The Washington Post
- TikTok
- Tribune Publishing
- w3c
- ZDNet