It’s a tale of the haves and the have-nots. Deal values for mar tech are exploding, according to M&A activity surveys from Jordan Edmiston Group (JEGI) and Petsky Prunier, highlighting the first half of 2016. By contrast, ad tech, despite heavy consolidation speculation, is still in a slump. JEGI noted $13.3 billion in deal value […]
Investment bank Berkery Noyes’ first-half report for 2014 shows total value for mergers and acquisitions (M&A) in the media and marketing industry up on a half-year basis, from $45.8 billion to $49.8 billion. Total value of M&A in the industry had a sharp 70% increase compared with the first half of 2013, which had a […]
Marketing M&A deal activity increased 22% year over year, marking one of the highest volume quarters on record, according to new data from mid-market investment bank Berkery Noyes. On a quarterly basis, media and marketing transaction volume increased by 3% from 423 to 434 deals; average deal size also climbed, increasing from $25.1 billion to […]
Although marketing industry deal activity was flat in 2013, the sector saw some eye-popping deal sizes, according to boutique investment bank Jordan, Edmiston Group Inc.’s (JEGI) annual review of mergers and acquisitions. In 2012, many of the biggest deals in 2012 tracked by JEGI involved consumer brands (Yahoo, Kayak), with only two marketing industry mergers coming in […]
As ecommerce companies continue to encroach on brick-and-mortar stores, investment firm HGGC believes MyWebGrocer, a company that provides digital marketing and analytics services for brick-and-mortar grocers, can help traditional retailers push back against ecommerce giants like Amazon. Terms of the deal were not disclosed, but HGGC is rumored to have invested $25 million to $100 […]
Technology vendors, through mergers and acquisitions, are moving more into the marketing field, as the CMO’s role continues to evolve to include more technology functions. Highlighting the actions of companies such as Adobe, IBM, Oracle, and Salesforce, The Jordan, Edmiston Group, Inc. (JEGI) has proposed a framework it calls the “Enterprise Marketing Management (EMM) Stack,” […]
