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»The Hyperfactory

Meredith's Schimel: Private Exchanges Alone Won't Save Publishers

Among the questions facing publishers last year: (1) What should be done about the rise of audience buying?, and (2) How do we make mobile advertising really pay off? Meredith Corp., the publisher of women’s magazines such as Better Homes and Gardens and Family Circle, has been focused on mobile for years, particularly through the... Continue reading »

by David Kaplan // January 9th, 2013 //
»
 

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