Endless Antitrust; Third-Party Sellers Lose Their Party Invites
The FTC probes Google and Amazon over transparency in their search businesses; Walmart will only allow authorized sellers; and Perplexity’s ad business garners criticism.
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Taz Patel
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Breaking Up Google is Hard To Do; Eyes On Epsilon
Google’s search antitrust trial ends with a whimper; the pitfalls of agency-owned SSPs; Perplexity axes its ads business; and brands are still building big-ticket metaverse experiences.
Tagged in:- Ad Agency Holding Companies
- Android
- Anthropic
- apple
- ChatGPT
- CitrusAd
- Claude
- epsilon
- Firefox
- Flywheel Digital
- fortnite
- generative AI
- Google Chrome
- Google Search antitrust trial
- influencer marketing
- Judge Amit Mehta
- Judge Leonie Brinkema
- metaverse
- Microsoft Copilot
- Mozilla
- Perplexity
- publicis
- Roblox
- Safari
- T-Pain
- Taz Patel
- The General
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GAM Goes Direct To Buyers; Perplexity’s Ad Lead Exits
Google’s SSP tries to cut out its DSP ahead of a possible ad tech breakup; Perplexity’s head of ads skips town; and Amazon’s search ad pause flooded the market with big spenders.
Tagged in:- amazon
- Amazon Prime Day
- Anthony Katsur
- Cloudflare
- Comet
- Comet Plus
- CPC
- DV360
- Etsy
- Google Ad Manager
- Google ad tech antitrust trial
- Google Shopping
- Heidi Sturrock
- IAB Tech Lab
- incrementality testing
- Magnite
- Mike Ryan
- OMG Commerce
- Perplexity
- pubmatic
- Smarter Ecommerce
- Target
- Taz Patel
- Temu
- Walmart
- Wayfair
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The Dischler Departure; Here Come The LLM Ad Networks
Jerry Dischler leaves Google; a bunch of marketing execs join AI companies; agency holdcos don’t know which way is up.
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ChatGPT’s Leaky Codebase; A Young French Frankenstack
Shopify checkout might be coming to ChatGPT; private equity builds a French ad tech stack; and how Meta turning off news in Canada is affecting news access ahead of this month’s election.
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A Peek Behind The Curtain At Perplexity’s Nascent But Growing Ads Business
Taz Patel joined Perplexity in December as head of advertising, just a few weeks after the company began experimenting with ads on its platform.