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Synacor

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    Synacor Acquires Technorati For $3 Million To Expand Its Ad Business

    BY //

    The wave of ad tech consolidation continues with Tuesday’s announcement that Synacor will purchase publisher tech vendor Technorati. The purchase price won’t be revealed until Synacor, a publicly traded company, files its 8-K to the SEC. [Update: Synacor paid $3 million cash.] Technorati posted $7 million in revenue last year, mostly from its aging ad […]

  • OPINION: The Sell Sider

    ‘Triple Threat’ Viewability For Publishers: Pass, Dribble, Shoot

    BY AdExchanger//

    “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matt Leardini, vice president of search and advertising at Synacor. As a former NCAA athlete, I still count on coaching lessons and in-game experiences to help me in business situations I face every day. […]