sustainable internet

Meet Greenbids, a Paris-based startup that helps intermediaries reduce carbon in the bid stream using predictive machine learning.

All ad tech activities, from buying impressions to processing data, require electricity. And it’s estimated that the Internet’s overall environmental impact is around 2%-4% of global carbon emissions, which is on par with the airline industry. But there’s a very real opportunity to ignite real, long-term change that can benefit all stakeholders involved, writes John Goulding, global chief strategy officer at MiQ.