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»Sur La Table

Sur La Table Q&A: 11 Ways To Ruin Your Data Analysis

Pulling insights out of disparate data sets is a challenge for many companies. Sometimes the problem is a marketer’s approach to data analysis. Kevin Ertell, e-commerce VP at kitchenware retailer Sur La Table, identified at Experian Marketing Services’ Client Summit 11 ways marketers undermine their efforts. AdExchanger spoke with Ertell about those points and other best-practice... Continue reading »
by Judith Aquino // July 15th, 2013 //
»

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